Role: Project Manager

This project was a collaboration between SCAD and Deloitte in association with LAX. Our main deliverable was a conceptual digital architecture and user flows to re-imagine the airport experience.

“Each passenger touchpoint is an opportunity to create a tailored experience”

Airports face the challenge of creating a personalized experience for passengers throughout their journey, from check-in to boarding and beyond. Understanding the diverse needs of passengers and seamlessly integrating each touchpoint is crucial to ensuring a smooth and efficient experience. To achieve this, airports can leverage data analytics and invest in resources and infrastructure. By doing so, they can create a positive and memorable experience for passengers, building customer loyalty and driving revenue growth.

Key Deliverables: Archetypes, Hype Video, High Fidelity Prototype.

Role: Service and Branding Designer

To expand Samsung Pay’s market share and attract more users, especially among the Gen Z demographic. Samsung Pay aims to unlock its future potential by implementing strategies that resonate with this target audience.

Key Deliverables: Offline Channels ( Pop-Up Stores & Exclusive Latest Brand Offerings) and Online Channels (Mobile App with Community Feature & Budgeting Tools)

This project enhances the USPS mailing journey by improving communication, tracking, and accessibility.

Solutions include clear tools for senders, real-time parcel tracking updates, and streamlined access to sending options. By applying service design methodologies and user-centered research, the project aims to modernize USPS services, fostering efficiency and customer satisfaction.

Vybe is an all-encompassing party planning service that streamlines the event planning process, fostering an inclusive and seamless experience for hosts and attendees.

As a unique solution, Vybe integrates personalized party planning, AI-driven recommendations, community-building features, and a dedicated focus on diversity and inclusion. With end-to-end visibility and personalized post-party feedback mechanisms, Vybe prioritizes transparency, ensuring a holistic and tailored approach to party management.

An improved CX approach through the theory of marginal gains.

We partnered up with a local brewery in Savannah, Georgia to analysis their current service touch points and find alternatives to improved CX through root-cause analysis.

Key Deliverables: Service Blueprint, Branding Strategies, Touchpoint Analysis, Service Prototyping.

Artium Academy is a music education platform that aims to democratise music learning. To this end, the platform offers not only guided and personalised lessons, but also tools for composing and recording music. A community section encourages interaction and provides a network for learning.

Key Deliverables: UX Research, UI Interface Design, User Testing

As one of my first team projects at SCAD, this initiative addressed a unique challenge faced by marine engineers and captains—long periods of isolation from family and friends due to poor network connectivity and limited entertainment options while at sea. Oasis aimed to bridge this gap by integrating AR and VR technologies alongside enhanced satellite communication, creating a more immersive and connected experience for those working in remote maritime environments.

Kaapi Break is a music streaming and community-driven platform designed to bridge the gap between digital music consumption and the vibrant, yet underrepresented, local music scene in India. Inspired by the UX challenges of mainstream apps like Apple Music, Spotify, and YouTube Music, Kaapi Break reimagines the user experience with a streamlined interface, intuitive navigation, and features that foster deeper connections within the music community.

Beyond streaming, it provides a space for artists and listeners to engage through curated playlists, podcasts, live events, and collaborative sessions. By integrating both digital and physical experiences, Kaapi Break aims to empower emerging musicians while offering users a more personalized and immersive way to explore and celebrate music.

Store to Soul is a sustainable thrifting platform designed to redefine the perception of second-hand fashion by making it more inclusive, customizable, and accessible. Unlike traditional thrift stores or Instagram-based resellers that cater to niche audiences, Store to Soul integrates an interactive digital experience that allows users to shop, donate, and customize thrifted garments, creating a more personal connection with fashion.

The platform focuses on reducing textile waste, supporting local businesses, and fostering a culture of conscious consumerism by merging sustainability with an intuitive shopping experience. Through innovative upcycling, size-inclusive designs, and a seamless UI, Store to Soul empowers individuals to embrace thrifted fashion not just as an eco-friendly choice, but as a means of self-expression and storytelling.

Iceberg is a mental wellness app designed to provide a safe, private, and accessible space for individuals to manage stress and prioritize their psychological well-being. The platform fosters a supportive community while ensuring user confidentiality, allowing individuals to explore resources, ask questions, and engage in personal growth at their own pace. By prioritizing intuitive design and inclusivity, Iceberg ensures that mental health support is accessible to all, overcoming potential barriers and creating a seamless, user-centered experience that empowers individuals to take control of their well-being.

Noshi is a digital learning and well-being platform designed to support adult learners in both corporate and personal growth. Inspired by the evolving landscape of remote work and lifelong learning, Noshi creates an interactive space where individuals can upskill, explore new interests, and engage in a creative approach to psychological well-being. The platform integrates elements of geometry, tensegrity, and origami to provide a dynamic and imaginative learning experience that goes beyond traditional methods. By addressing both professional development and mental wellness, Noshi empowers individuals to continuously evolve, ensuring that learning remains accessible, engaging, and fulfilling at any stage of life.